Valueable Keyword Research
Right Keyword Reseach Most Crucial for SEO Success
Deciding the right set of keywords for optimization is a most important step towards a successful SEO campaign. While it is important to choose high volume relevant keywords, it is not strategic to go for highly competitive keywords either. Idea is always go for "low hanging fruits" i.e. keywords which are easy to rank or already have some ranks albeit not at the top positions. Little bit of promotion could easily propel such keywords rank at the top.
While many keyword research tools are available, we, at Tistasoft built our own convenient keyword suggestions tool to decide the best set of keywords that would work for our clients. Tistasoft has built its own rank tracking tool. We consider current ranks of keywords while deciding the final target keyword set. Starting with keywords with some ranks is always better than starting with keywords with no rank.
Current site structure and content are kept in consideration while finalising the keywords. Final KW reseach report proposes the target URLs against each chosen keywords. At time, new landing pages are also suggested.
Best Keyword Research for Your Website
There are a few keyword research shortcuts that you can take, and tools often serve as the most effective options.
While there’s sure to be a lot on your mind, make sure that you spend enough time on keyword research to guide your content strategy. By doing so, up front, you’ll have a clear idea as to where you want to take your site in the future and how to shape your content.
Google Keyword Planner
Google Keyword Planner designed for advertising, but you can use it to research organic keywords by customizing your results for one of your competitors.
KWFinder is a long tail keyword research tool with a great interface. It shows you trend, search volume, CPC, and level of difficulty in results.
Moz’s Keyword Explorer
Keyword Explorer is a new tool by Moz that adds some extra dimensions to keyword research. In addition to Volume and Difficulty, Keyword Explorer offers.
Keyword Tool is a great starting point for keyword data mining. The tool uses Google Autocomplete data to create its database of long tail keyword suggestions.
Masters in their field, SEMrush is a one-stop shop with an impressive keyword research tool with a huge amount of features.
As noted above, there’s nothing better than getting advice straight from the source. And, once again, we are talking about Google.